On Gregorian calendar month eleventh, 2017, Microsoft place AN finish to support for Windows Phone eight.1, the foremost widely-used version of its Windows Phone OS. to several users and school observers, this hardly came as news.
It looked additional just like the final nail within the coffin for a product stricken by a endless set of issues.
Windows Phone was launched by Microsoft in Nov 2010 to contend with Apple’s iOS and Google’s golem in operation systems. the corporate partnered with Nokia in Gregorian calendar month 2011 to produce the Lumia series of smartphones with the Windows Phone OS.
At the time, the Finnish company control a twenty three.8% share within the world’s smartphone market.
In Apr 2014, Microsoft completed the acquisition of Nokia’s phone-making unit for $7.2 BLN, in a shot to integrate its software package and hardware segments.
The expectations were high. Projections in March 2011 foresaw the Windows Phone achieving a thirty seventh market share by 2015, compared to slightly quite 15 August 1945 for iOS.
Tthe fact clad to be altogether completely different. In Gregorian calendar month 2015 wrote off $7.6 BLN associated with its acquisition of Nokia’s phone business, additionally to eliminating seven,800 phone-related jobs. By could 2016, Microsoft was overtly hinting to the top of the Windows Phone era.
The market share of Windows Phone dwindled from a pair of.6% in early 2011 to zero.7% by Q1 and zero.3% by this fall of 2016.
So wherever did it all go wrong? Here are the five high reasons for the premature dying of the Windows Phone:
Terrible sales WPAnyway you chop it, the Windows Phone was an advertisement and sales failure.
The Windows Phone market share peaked at three.6% in Q3 2013, before dropping to a pair of.5% by 2015 and below a hundred and twenty fifth by Q1 2016.
Sales of Windows smartphones declined from a peak of ten.4 million units in this fall 2014 to just one.2 million in Q2 a pair of016.
Out of 431 million smartphones sold-out worldwide in this fall 2016, but one.1 million wherever Windows Phones, or but zero.3% of the overall.
WP statsUnsurprisingly, the amount of apps developed for Windows Phone dwindled in parallel with the shortage of sales.
App developers began to abandon Windows Phone attributable to being unable to come up with important revenues on the platform.
In this fall 2013 Windows Phone had a zero.49% share of user traffic and solely zero.35% of mobile ad revenue, compared to thirty seven.71% and 31.73% severally for golem.
The Instagram app, one in all the world’s preferred, was launched in Nov 2013 and was solely updated to permit video uploads in Apr 2016, quite a pair of years later.
Major companies out of print their Windows Phone apps as well as yank Airlines, Chase Bank, Bank of America, NBC and Pinterest. As of March 2017, there have been a pair of.8 million accessible apps for golem, compared to a pair of.2 million for iOS and solely zero.67 million for Windows Phone.
Windows phonesThe Windows Phone OS was panned as attributable to its grid of “Live Tiles” interface, that may be resized and rearranged per user preferences.
This was considerably completely different from golem and iOS interfaces. User feedback was usually negative, citing its unacquainted look and lack of intuitiveness.
Late To Launch
The first iPhone had launched in Gregorian calendar month 2007, with the first-ever golem device, the T-Mobile G1, coming back to plug in October 2008.
By the time the Windows Phone seven launched in Nov 2010, the market was already changing into dominated by golem and iOS, with a 2+ year start.
In Gregorian calendar month 2011 there have been already 356,000 iOS and 250,000 golem apps accessible, compared to solely one hundred fifty,000 within the Windows Phone Store in Dec 2012.
Google was ready to incentivise golem development as a result of it had been a natural extension of the company’s search and advertising phase into the mobile device market.
Microsoft failed to have this selection and will not scale as quick. selling efforts were conjointly a failure, particularly in Asia.
Smartphone producers like Xiaomi, Huawei and different minor ones opted to supply low-cost golem smartphones, that were most popular by native customers.
Acknowledging that it’s unsuccessful person standing within the smartphone market was probably to endure, Microsoft centered on rising the user expertise on its apps developed for iOS and golem.
additionally, Microsoft worked to assist users switch between non-Windows and Windows operated devices.
The maneuver backfired, as additional and additional users switched to victimization iOS/Android devices, albeit maintaining desktops/laptops running Windows software package.
By 2015 Microsoft was providing Skype and MS workplace apps with higher user expertise for iOS than for Windows Phone itself.
Microsoft proclaimed this October it’ll now not develop new hardware and produce new updates to the newest Windows ten Mobile OS.
Enterpriser proclaimed his switch to golem solely a couple of weeks earlier. The Windows Phone is really dead currently.